rentable marketing platform

22 Dec 2019

How does Netflix became a rentable marketing platform?


Have you ever questioned how Netflix became what it is today? In apparently a few years, an unknown company became a streaming service that many people know. How it did that is something that many company owners want to know. It is a formula worth reapplying. That being so, in this text, we from Finances Credit explore how Netflix became a rentable marketing platform!

It is possible to say that Netflix is what it is today because of obvious choices. But that rarely meant taking the easy way out. It meant making business decisions that were ambitious enough with some frequency. If you want to know what these decisions are, keep reading this article!

rentable marketing

How to become a rentable marketing company

Pay attention to global trends, but do not jump into every one

You would like to know that for every major change or development in the home entertainment market, Netflix waited to capitalize on the latest consumer trend. That means that the company was aware of every innovation in the market, but not jumping into each one of those opportunities helped with the company’s early wins. Instead of freaking out over the newest market strategy, it rather invested in a keen understanding of its market.

Think ahead

Something that the company always had in mind was helping people to find and rent the movies they loved. By doing that, the company managed to build a relatively small but growing subscriber base. However, you should notice that Netflix knew it wanted to further expand its subscriber base through its DVD rental business before transitioning them to its online streaming service.


Although no one knew where the company was aiming, they never stopped looking ahead. While its competitors remained focused on the short-term, Netflix was busy developing and investing in the technical resources it would need later. If you want to build a strong rentable marketing platform, investment in research and technology will be needed.

Give a chance to what is apparently unfeasible

If you consider that Netflix always thought about consumer satisfaction regarding movies, investing in streaming wasn’t all that radical. Now consider that by the time that Netflix was willing to essentially bet the entire company on streaming, consumer demand for streaming video was practically nonexistent. Taking that leap was pretty much radical.

The company presented the world a need that no one knew that was that important. But, that did not come quickly.  As you can see, it was something to develop in many years and now we only have access to the successful results of a rentable marketing platform. If you want to repeat the formula, be aware that the results will not come that fast. However, doing what Netflix did really can make a difference if you have something similar to offer.